What is Digital Marketing?
Digital Marketing is the use of digital technology to deliver your marketing messages and to allow your customers to interact with your business.
Traditionally marketing has been about pushing your messages to your customer. With technology, now you can enter into a dialogue with your customers and deliver what they actually want and not want you think they want. Often there is quite a gap and digital marketing is what allows you to communicate one to one with your customers and on a mass scale.
So what areas does digital marketing cover?
For me Digital Marketing includes:
Web Sites which includes:
Search Engine Optimisation (SEO) - Getting found on Google etc
Pay Per Click (PPC) - Paying for somebody to find you on Google etc
Banner Adverts - Paying for banners to get visitors to your site
Ecommerce - The ability to buy and sell products, services and information over the Internet.
Consumer Reviews - Consumer reviews are a powerful way to get consumers on to your eCommerce site as they make the purchasing decision easier as the reviews are by consumers who have purchased the product. Whole businesses are built around this concept such as TripAdvisor.
Blogs. Personal web sites with stories, expert opinion etc that you believe will help your readers, customers and stakeholders.
Social Media. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. These are web based systems that allow you to connect and share information such as ideas, links, photos, videos with like minded people. They can also generate income for your business and so can be routes to market for your business. They can be great ways to connect with people who you may not be able to get to by any other means. Twitter can be a great source of publicly available real time information and has reported major global events ahead of the world's press.
Social Media News. Mashable is by far the biggest social media news site.
Online PR. There are specific web sites for making press releases available to the press. Prlog.org and helpareporter.com are examples.
Webinars/Events - Webinars are one to many seminars distributed across the Internet. This allows you to present to a large number of people independent of location. Events are traditional meetings or workshops but are marketed through Social networks such as Linkedin.
Email Marketing - The sending out of bulk emails which you believe are relevant to the people you are sending the message to.
Lead Nuturing - This is where a prospect gives you their email address top 10 advertising companies in dubai exchange for something free. This is usually an eBook (in pdf format), video, course of emails on how to do something.
Viral Marketing - The sending out of a message which is so compelling that people forward it on to other people unknown to you. A great way to send out a message if you get it right.